Dream Customer
BFF Blueprint
Fill up your calendar with super fans who do nothing but rave about your brand
Hello, steady stream of clients!
What if instead of constantly telling your accountability buddy "I need money", you were eagerly telling them about all your new clients (emphasis on the "s") you booked this week.
Only in your dreams, right?!
But in reality, you're:
Googling where can I find clients
Downloading every free pdf you can find, or even
Thinking about going back to a full time job (seriously, no judgment...I've been here)
Before you start applying to that dreaded full time job that doesn't align with your mission, have you considered relooking at your ideal client avatar!?
This seems like a no brainer question. But it may just be the answer to your dreams.
what people are saying
"It was so helpful to hand it over to my copywriter and designer so they could create a new brand and website that really speaks to who I want to work with."
Jeannie | Functional Nutrition Coach
I know you've done the ideal client avatar exercise like a million times before
It's one of the first things every marketing guru tells you to do when you start a business. You either have an idea of who you want to work with in your head or you've written it down and it's now buried at the bottom of your desk drawer.
The real problem here is…
you're focusing more on your dream customer's demographics. Now, you're probably like "Jasmin, I've had a handful of clients here and there...I know exactly who I want to work with". But can you really pinpoint the ideal clients who are ready to invest with you today so that you can consistently bring in sales to your business?
The secret to attracting super fans…
is focusing on their core values. You'll build more genuine relationships with your clients as most ideal client avatar exercises only skim the surface of who you want to serve. They don't challenge you as a business owner to uncover the deeper meaning behind your ideal client's actions.
Think about your best friend in real life
When you first met, you probably clicked because you had similar taste in clothing or music. But as your relationship grew stronger, you realized it was because you shared the same core values like family, compassion, independence, etc which made your friendship stand the test of time.
what people are saying
"I just wanted to say how much I’ve been loving Jasmin’s ideal client avatars! They’ve helped bring [my clients’] copy to light with hyper-specific details that really speak to that person.”
Cassie | Copywriter of Mettle and Tonic
I'm not going to lie...to uncover these core values is no easy task
Hence why having a brand strategist to push you outside your comfort zone is essential to the growth of your business…especially one who’s designed for large mass market brands like Walmart and Target.
Being able to decipher what people are REALLY saying while also appealing to their visual taste is a skill I’ve mastered while working as an in house designer for 10 years.
My goal is to help you create a genuine connection with your community so they turn into super fans of your brand by combining my creativity, emotional intelligence and observation skills.
Hi, I'm Jasmin! A brand designer with 15+ years of graphic design experience that helps founders and entrepreneurs just like you attract their dream customers with head turning branding design.
When I first started my business, I knew I wanted to work with female entrepreneurs. But while I was designing my website, writing my website copy, and showing up on social media, I felt super generic since I was speaking to the collective whole. I wasn’t making money in my business nor was I attracting the exact female entrepreneurs I wanted to work with which only added to the anxiety of being a fake professional.
It wasn’t until…
I literally made a list of must haves, red flags, a moodboard of what their style looks like, all the challenges they are facing right now, and ALLLLL the transformations I could help them achieve that my business came to life.
Now my business is filled with clients who share various aspects of Josie, my dream customer BFF…and all of whom I’m super excited to help them grow their businesses and achieve their dream vision.
imagine if:
Every discovery call you hopped on was an immediate yes
Your content and offers reached those who are ready to invest now
You knew exactly where to go to find potential clients when business was slow
what people are saying
“It's so helpful to have this dialogue. Because yeah I can do a worksheet and answer questions. But it's the follow-up questions and the dialogue that comes after the initial question that is where the gold lies. I wouldn’t get there on my own.”
Cayla | Personal Branding and Energy Coach
Ready for super fans who will market for you?
One-Time Payment → $549
It includes:
Sixty (60) minute brand strategy session with me
Your dream customer BFF’s name, photo, and bio
A mood board representing your dream customer BFF’s style
Who their role models are, which brands they love, and what lights them up
A clear list of problems they are tackling and transformations they are seeking
Key phrases and words your ideal client uses so when they read your offer they think “oh, she def gets me!”
Collab ideas for you to pursue to more easily reach your new BFF
Actionable next steps to refine your content and offers with your ideal client in mind
Red flags to look out for so that identifying your dream customer BFF becomes a piece of cake
full transparency…
This is NOT for the business owner who insists their offer is perfect for everyone or those who feel restricted if they niche down their target audience.
Nothing against you but results like this are only possible if you are willing to try something new:
what people are saying
“It’s amazing how many times I now get asked to describe my ideal client — and thanks to your blueprint, I can communicate that efficiently and confidently. I also have an easier time walking away from projects/audiences/opportunities that don’t feel aligned.”
Amanda | Simple Shui
Bonus
Receive a $549 credit towards your custom branding package with me in the future
The goal is to keep your dream customer BFF top of mind and by talking directly to them, you make them feel seen and supported.
When they feel seen and supported, they are intrigued about your solution which gets them:
Eagerly waiting for your posts to show up in their feed
Booking sales calls and buying your offers with no objections, and
Raving about your services after you've worked together
Making money would seem like the top priority in your business..but honestly, it's more than that. It's being able to:
Lead your team to success
Make an impact within your community, and
Trust yourself as a confident business owner that all your efforts have been worthwhile
Ready to FINALLY work with your dream customers?
One-Time Payment → $549
what people are saying
"I’ve returned to my blueprint a lot and keep it in a bound hardcopy on my desk. When I’m trying to speak to my dream customer I pull it out and it helps me clarify my message."
Briley | Life Coach
I bet you have questions. My clients did, too!
How will this help my business?
Identifying your dream customer BFF is foundational to your business no matter where you are on your entrepreneurial journey. It’ll help you tailor your offers, create content, ensure your graphics and photos are on their level, target your Facebook and Instagram ads, and ultimately, bring in sales.
How have others used this blueprint in their business?
Past clients have set their copywriters and designers up for success so there’s less back and forth about figuring out exactly who you want to work with. Your whole team will be on the same page because you have a reference guide that is easily accessible and describes your ideal client’s needs and desires. Other clients have also been able to describe who their ideal clients are making it easier for them to ask their community for referrals.
Won’t narrowing down my target audience hurt my business?
I completely understand how scary it is to choose one dream customer. I was resistant for a while too. Your goal is to make your ideal client feel heard. That you understand their problem so clearly that your offer is the answer to their dreams. What’s amazing too…is a ripple effect starts to happen. As your dream customer raves about you to their BFF, they might not be your dream customer to a “T” but they are still interested in learning more and potentially working with you.
Is it ok to base my dream customer off an actual person?
Yes!!! If you already have a favorite client and want more of them in your business, we can most definitely use them as the basis of your dream customer BFF.
How long does the process take?
You’ll receive your dream customer BFF blueprint (digital pdf) via email two weeks after our brand strategy session.
What’s the difference between dream customer, ideal client and target audience?
Honestly...it all means the same thing. Basically, by focusing on one person you’ll be able to envision them as a real person which makes talking to them much much easier.
I’m a new business owner and I’m not sure who my dream customer is.
No worries! Before you met your romantic partner, I bet you had a list of must have qualities and a list of deal breakers. That’s exactly what we’ll be doing…dreaming up a customer who’s problem you can solve AND whom you can also connect with.
I’m a multi-passionate entrepreneur and don’t want to niche down.
Niching down doesn’t just mean focusing on one group of people. We are getting crystal clear on the core values and qualities of clients you want to work with. We aren’t looking for superficial friends, it’s below the surface that matters.
I have more than one target audience. Can we build out multiple dream customer BFF blueprints during our session?
Dream customer BFF blueprint focuses on one (1) ideal client only per session…the primary money maker for your business. I recommend getting clear on your primary ideal client first before adding any additional target audiences.
Let’s make a new BFF?!?!?
Book your brand strategy session
for your own Dream Customer BFF Blueprint and start attracting the clients YOU want to work with.
Next step
After booking, you’ll then receive a confirmation email, explaining next steps and a quick form to fill out before our call together. I’m so excited!!! See you soon.