![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/addcfc56-134a-4ffa-939e-198a2e5d6949/Branding+Design+Portfolio+-+shes+legit+logo+design+-+Jasmin+Plouffe.jpg)
Client: She’s Legit
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/62b42ef2-439c-4483-9c6e-3355ed33e927/Branding+Design+Portfolio+-+shes+legit+coffee+mug+-+Jasmin+Plouffe.jpg)
Client: She’s Legit
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/e58ddaba-f18f-4a3b-b711-88d2f00fea33/Branding+Design+Portfolio+-+shes+legit+notebooks+-+Jasmin+Plouffe.jpg)
Client: She’s Legit
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/cc7f2dfb-130d-4d39-81eb-751eea46ea2c/Branding+Design+Portfolio+-+monica+wolf+wellness+logo+design+-+Jasmin+Plouffe.jpg)
Client: Monica Wolf Wellness
Deliverables: Brand strategy, logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/ba2ab4a3-1569-4f5c-87a5-9208f19e8c81/Branding+Design+Portfolio+-+monica+wolf+wellness+notebook+-+Jasmin+Plouffe.jpg)
Client: Monica Wolf Wellness
Deliverables: Brand strategy, logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/4506436d-e9f8-4ebf-94f6-0559ada0fd04/Branding+Design+Portfolio+-+dermocrat+packaging+-+Jasmin+Plouffe.jpg)
Client: The Dermocrat
Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.”
Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'."
Deliverables: Logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719678453-DG5TPXRPCTMTN3A8WEU0/Branding+Design+Portfolio+-+dermocrat+signage+-+Jasmin+Plouffe.jpg)
Client: The Dermocrat
Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.”
Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'."
Deliverables: Logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719678844-G781CHRRUAZ1OALZQM5T/Branding+Design+Portfolio+-+dermocrat+squarespace+website+-+Jasmin+Plouffe.jpg)
Client: The Dermocrat
Brief: Like most small businesses, Brooks, the owner of The Dermocrat created a Squarespace website to start booking clients for the customized facials and skin treatments she offered. “I just needed to get the ball rolling, and threw something together. It wasn't exactly how I envisioned my brand to look like but I just needed to start.”
Brooks wanted her brand to be bold, simple and eccentric. "In the [beauty practitioners industry], there isn't a lot of attention paid to design and most of the websites have a similar look and feel. I wanted a website that set me apart from my market competition and reflects my personal 'brand'."
Deliverables: Logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719956959-XTW4KCYB7U7VM3002VAF/Branding+Design+Portfolio+-+Dubner+Wellness+memopads+-+Jasmin+Plouffe.jpg)
Client: Dubner Wellness
Deliverables: Brand strategy, logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719956985-Y4VBQIY1L7YVME60UJKB/Branding+Design+Portfolio+-+Dubner+Wellness+logo+design+-+Jasmin+Plouffe.jpg)
Client: Dubner Wellness
Deliverables: Brand strategy, logo design and Squarespace website
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719418097-3PRE3UJ5X7SMNED1VGQ9/Branding+Design+Portfolio+-+hometown+mixologist+coasters+-+Jasmin+Plouffe.jpg)
Client: Hometown Mixologist
Brief: “A simple conversation with a stranger sent me on a journey” Michael, the founder of Hometown Mixologist, told me as we dug deep into his story. He came to me in need of a logo for his new business adventure where he would teach his followers how to make high quality cocktails in the comfort of their home. But what we uncovered was he actually was looking to create a community where he and his followers could share stories like they were lifelong buddies over cocktails, cigars and shenanigans!
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719417913-LAHRI6FVRJA2QV5FXUPL/Branding+Design+Portfolio+-+hometown+mixologist+matches+-+Jasmin+Plouffe.jpg)
Client: Hometown Mixologist
Brief: “A simple conversation with a stranger sent me on a journey” Michael, the founder of Hometown Mixologist, told me as we dug deep into his story. He came to me in need of a logo for his new business adventure where he would teach his followers how to make high quality cocktails in the comfort of their home. But what we uncovered was he actually was looking to create a community where he and his followers could share stories like they were lifelong buddies over cocktails, cigars and shenanigans!
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/4b62d280-a27f-4bcb-9cec-083022ecd726/Branding+Design+Portfolio+-+Warvinas+tshirt+screenprinted+label+-+Jasmin+Plouffe.jpg)
Client: Warvinas
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/a8499d2b-9315-4436-9db5-22cef8bb1d6e/Branding+Design+Portfolio+-+Warvinas+tissue+paper+with+sticker+-+Jasmin+Plouffe.jpg)
Client: Warvinas
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1e030ddf-2aef-41aa-89ce-8b70e1ca6c14/Branding+Design+Portfolio+-+Warvinas+business+cards+-+Jasmin+Plouffe.jpg)
Client: Warvinas
Deliverables: Brand strategy and logo design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/98eed8ab-1e13-455b-a168-e94143b6b591/Branding+Design+Portfolio+-+nouveau+tissue+paper+-+Jasmin+Plouffe.jpg)
Client: Nouveau
Deliverables: Brand strategy, logo design and social media design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/c18a156c-cb94-433d-9af6-42983356fa51/Branding+Design+Portfolio+-+nouveau+clothing+tag+-+Jasmin+Plouffe.jpg)
Client: Nouveau
Deliverables: Brand strategy, logo design and social media design
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544729-S4D1547C4YE9RQKM8L1S/Branding+Design+Portfolio+-+LCPC+t+shirt+-+Jasmin+Plouffe.jpg)
Client: The Leadership Conference of Civil and Human Rights
Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery.
My role: Graphic designer
Deliverables: Logo design, brand guide, 400+ page printed book
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544264-E75S6AKAB3TZ5M2QD03L/Branding+Design+Portfolio+-+LCPC+logo+-+Jasmin+Plouffe.jpg)
Client: The Leadership Conference of Civil and Human Rights
Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery.
My role: Graphic designer
Deliverables: Logo design, brand guide, 400+ page printed book
![](https://images.squarespace-cdn.com/content/v1/624b48d8b50afb7ce88bdf64/1653719544277-SIKV9EW6AIF7AQ188TDK/Branding+Design+Portfolio+-+LCPC+book+layout+-+Jasmin+Plouffe.jpg)
Client: The Leadership Conference of Civil and Human Rights
Brief: The non profit organization, The Leadership Conference of Civil and Human Rights, questioned “how might we make a content heavy subject matter more understandable and less intimidating to the reader?” Our solution…design the report to look more like an art book with graphic elements and imagery.
My role: Graphic designer
Deliverables: Logo design, brand guide, 400+ page printed book